Crisis Management: Lessons Learnt from the BP Deepwater Horizon Spill Oil
نویسندگان
چکیده
The present paper studies the BP crisis management of the Deepwater Horizon Disaster which occurred on April 20 th , 2010. The authors content-analysed a large amount of secondary data from various sources, used the three-phase crisis management model and found that BP management of this crisis failed at many levels. The authors mainly highlighted four lessons relating to the connection between the Corporate Social Responsibility and the crisis management, the importance of the initial response when a crisis occurs, the need for strong stakeholders’ relationship before, during and after the crisis; and the opportunity to learn from a crisis.
منابع مشابه
Crisis communication failures: The BP Case Study
On the 20th of April 2010, an outstanding explosion of the BP Deepwater Horizon oil rig situated in the Golf of Mexico caused the largest maritime disaster oil spill in the USA history and particularly caused considerable reputation and financial losses to BP.To deal with the spill oil as well as reputation and financial losses, the company particularly use many tactics and tools to communicate...
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